Mastering & Managing Special Events

For your organization, special events are a time of high visibility. Doing them right, no matter how large or small is essential.

This publication covers:

• Sponsorship -- finding support within your community.
• Marketing and Promotion -- how to use both free and paid publicity.
• Liability -- obtaining insurance and taking care of emergencies.
• The Unexpected -- what to do about weather/other uncontrollable situations.