How to find - and keep - your essential core customers.
Based on 12 marketing princiles, One Stop Marketing shows you how to identify and keep essentiao core customers by recognizing their needs and responding to changes in their buying habits.
How small business owners can identify and reach their core customers
And who better qualified to offer these techniques than a marketing professional who has counseled over 1,400 entrepreneurs and small business owners?
Cites real world small business examples, including Norris Stores, Yogurt Connection, and Carter Lake Auto Supply.
About the Author JONATHAN TRIVERS was president of Abbey Carpet Company, the largest floor-covering franchiser in the United States. He is currently adjunct professor at the School of Business at Southern Oregon State College. Mr. Trivers lives in Medford, Oregon.
Click Back to return.