It's a disk edition of one of my books, Persuasive Writing, originally published in a 252-page hard cover edition by McGraw Hill. The disk includes every word of the original text, including the cover copy. Here is just some of the kinds of writing that this book covers:
| Proposals, | Advertising Copy, | Brochures, | Reports, |
| Press Release, | Sales Letters, | Speeches, | House Organs, |
| Direct Mail, | Newsletters, | Articles |
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