CASE STUDY: Testing Tools and Process of a Niche-Marketed Book - Downloadable

A summary table of contents of the report:

Introduction and purpose
Case study book's origin
The flyer (with example)
The test note (with example)
The postcard (with example)
The mailing list
The first test results (appropriate charts)
The second test (appropriate charts)
Comments by test recipients
Post-test decisions
Making the book a reality
The actual direct mail campaign
The first direct mail flyer (two-sided example)
The second direct mail flyer (one-sided example of changes made in first flyer)
Website
The results to date?
The future
What would I do differently?