The first step to successful publishing is finding an idea that an editor wants for his/her pages. Yet at that very point more writers falter than at any other. So the thrust here is "idea finding," then how to continually define selling needs, what to avoid, how to plan months and years in advance, and how the very pages on which you wish to appear will tell you what their editor will pay to use. The trick: irresistible ideas that editors can't reject.
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