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Dealers, Healers, Brutes and Saviors

$27.95
W0-471-34782-5

Eight Winning Styles for Solving Giant Business Crises

By Gerald C. Meyers & Susan Meyers. Hardcover: 266 pages, January 21, 2000.

Editorial Reviews

John R. Hall, Retired Chairman of the Board and CEO, Ashland, Inc.
"Dealers, Healers, Brutes, and Saviors is must reading for any executive, who too often does not recognize a crisis until it's too late. Gerald Meyers' keen insight into crisis management has been invaluable to many corporate CEOs, including me."

Heath Meriwether, Publisher, Detroit Free Press
"These revealing stories capture what it takes today to lead your company through a crisis." Heath Meriwether, Publisher, Detroit Free Press

Dr. Ilker Baybars, Senior Deputy Dean, Graduate School of Industrial Administration, Carnegie Mellon University
"I urge all senior managers to read this book....Most crises are sudden, with intensity building in a couple days like a tropical storm. Gerry's wisdom will prepare you before it becomes a category-4 hurricane." Dr. Ilker Baybars, Senior Deputy Dean, Graduate School of Industrial Administration, Carnegie Mellon University

Edward A. Snyder, Dean, The Darden School, University of Virginia
"There's a huge range of responses that are feasible when you're faced with a crisis. Knowing how real people chose, acted, and succeeded in managing their crises is critical to solid decision-making. That's what this book is all about and why it is worth the investment." Edward A. Snyder, Dean, The Darden School, University of Virginia

Book Description
How top CEOs bested their thorniest business crises—and what every manager can learn.

Former American Motors Chairman and CEO Gerald Meyers takes us behind the scenes at Texaco, Lucent, Intel, and other top companies for an up-close look at different leadership styles in action during times of crisis. Meyers is on a first-name basis with all of the leaders profiled, each of whom candidly describes what he thought and felt while searching for solutions. Stories include "Brilliant Brute" Bob Crandall, who pulled American Airlines out of a tailspin; "Peacemaker" RJR Nabisco's Steve Goldstone, who engineered a resolution to the tobacco wars; as well as other "saviors," "sizzle sellers," "unorthodox operators," and "dealmakers." Meyers and his coauthor distill crucial lessons for today's managers.



About the Author
Gerald C. Meyers (Ann Arbor, MI) is an expert on crisis management. He teaches at the University of Michigan's Business School and at the Graduate School of Industrial Administration at Carnegie Mellon University. His articles, coauthored with Susan Meyers, have appeared in the New York Times and the Wall Street Journal. Susan Meyers (Brookline, MA) is a freelance writer, a former newspaper editor, and teaches writing.


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