6 Steps to Free Publicity

For corporate publicists or solo professionals, including...publishers, consultants, conference planners, politicians, inventors, artists, psychotherapists, and anyone else looking to attract media attention to their business or cause Want the world to know who you are, what your company offers, or the urgency of your cause? Publicity is the answer, and getting it is easier than most novices think. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or air time. It also covers: Getting started-how to overcome fears, feel comfortable, and think like a publicity hound. How to write tip sheets, pitch letters, and press releases that roll out your message and keep you in people's minds and files. Performing on radio, TV, or the Web like a pro. How to be easily found through the search engines. Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Poor Richard's Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Home Office Computing, and dozens of newspapers and Websites around the world.